Created for an undergraduate project, Madelief Kids is a fictionalized high-end girls clothing brand. The name informed the brand look — Madelief is daisy in Dutch. This inspired the delicate yet modern Scandinavian vibe. At the brand’s core is wanderlust, creativity, and the bond between mother and daughter. Each element is intentionally designed to catch the attention of both of these audiences. Organic shapes and a Scandinavian-based color palette create just the right amount of whimsy and sophistication to accomplish this. The branding is all in the details. In each branded piece, and throughout the unboxing experience, there is cohesion and great attention to detail.