Experiential design brings a brand out of the digital realm and into your real world experience. From stage scenic, custom screen graphics, and a branded app, the design for CAP26 transported the audience to a futuristic, western inspired universe. The logo design for CAP26 played off of the three stars, that are core tenants of Constellation Brands' identity. Chrome and light flare elements were brought to life through animation and were augmented by colored stage lighting.