GIC Nation needed a thematic strategy and design developed to launch at their annual National Pharmaceutical Sales Meeting. The end product resulted in a vibrant visual identity that translated into several communications which carried through 2025, and a custom typeface inspired by the GIC Nation logo.

 

Thrive in '25 identifies GIC Nation as leaders in the industry, ready to engage in new strategies and practices, bringing forth a bright future for the team and the patients they serve. The multi-colored gradient reflects a wide spectrum of possibilities and the idea of growth beyond limits. The team connected to this color palette, and it is now a core component of the GIC Nation brand.